Kit to Client: Founding Cohort
Your kit is ready. Now let's get you paid for it.
Kit to Client is a 6-week course for makeup artists who have the skills — and no idea how to turn them into paying bookings. Taught by a working artist who books real clients, in a real market, around a real life.
Nobody teaches you this part.
You can learn contour placement from a hundred tutorials. You can build a kit you're proud of. And then you hit the wall every artist hits: how do I actually charge people for this?
What do you say when someone asks your rates — and you don't have rates? How do you build a portfolio when no one's hired you yet? How do you go from doing your friends' makeup for free to a stranger paying your invoice without blinking?
I'm Madeline. I'm a professional makeup artist in Portland, and I'm also a mom running this business in the margins of a full life. I'm not a guru who quit doing makeup to sell courses about makeup. I book clients right now, this season, at professional rates — and Kit to Client is the exact bridge I wish someone had handed me: the business side, taught by someone still doing the work.
The promise
In 6 weeks, you'll go from "I do makeup" to "I have a makeup business" — a service menu, real prices you can say out loud, a portfolio, your first paying bookings, and a client experience that brings the next ones to you. And the timing is the point: you'll finish this course right as fall booking season opens.
What's inside — the 6 modules
Week 1 — The Kit Audit & Your Service Menu. What you actually need (and don't) to serve paying clients, and how to turn your skills into 2–3 clear, bookable services.
Week 2 — Pricing With a Straight Face. How to set rates that reflect your market and your worth — and the exact words to use when someone asks what you charge.
Week 3 — The Portfolio Problem, Solved. How to build a client-attracting portfolio before you have clients, without working free forever.
Week 4 — Your First Three Bookings. Where paying clients actually come from at the start — and the scripts, posts, and asks that land them.
Week 5 — The Client Experience. From inquiry to chair to follow-up: the touches that make one booking turn into three referrals.
Week 6 — Repeat & Referral Systems. Simple, sustainable systems so your calendar fills without you living on Instagram.
Each module is pre-recorded and drops weekly — watch on your own time, no live calls, no showing up anywhere at 7pm.
Founding cohort terms
This first run is limited to 20 founding members. As a founding member, you get:
- The full 6-week course at $197 — locked forever, including all future updates. (The standing price after this cohort is $297.)
- Your questions shape the course. Each week, you send me your real questions and sticking points, and I answer them inside the next module. You're not buying a finished lecture — you're getting a course built around people exactly where you are.
- Lifetime access to everything.
Enrollment is open for 7 days or until all 20 seats fill — whichever comes first. This cap is real: I'm a working artist and a mom, and 20 is the number I can genuinely serve well.
FAQ
Is this live? I can't commit to scheduled calls.
No live calls. Every module is pre-recorded and drops weekly. Watch at naptime, midnight, wherever your life has room.
I'm brand new — is this too advanced?
If you have foundational makeup skills and a starter kit, you're ready. This course is the business bridge, not a technique class. (If you want the technique side first, start with the Beauty Blueprint.)
I've been doing makeup for a while but never charged properly — is this for me?
Especially you. Weeks 2, 5, and 6 will pay for the course many times over.
What if it's not for me?
If you finish the first two modules and it's not what you needed, email me within 14 days for a full refund. I only want people in here who it's actually working for.
When does it start?
Module 1 drops Monday, August 17. You'll get a welcome email the moment you enroll.
The artists booking clients next season are the ones who learned the business side this season. Come build yours.